As a Senior Backend Engineer you will participate in building and maintaining the systems responsible for driving user conversion, retention and upsells together with other R&D teams, Marketing and Growth. The team is uniquely positioned to play a key role in a new effort to strengthen our platform capabilities in this area to support the rapidly growing business needs of the ever-changing product portfolio.
We are moving towards a more user focused, contextual conversion, retention and upsell experience that is less manually operated, and more consistent across channels, using levers like machine learning and personalisation. We want to solve this through a platformised approach utilising new systems for decision-making on what we want users to see combined with a content management solution that can handle all the necessary complexities.