Content Marketing Manager Indonesia

What You'll Do

• Own the day-to-day execution of Spotify Indonesia’s social channels across Meta, TikTok, X, and emerging platforms, helping strengthen Spotify’s position as a go-to platform for music and podcast fans in Indonesia.
  
  
• Contribute to Spotify’s social voice and presence in Indonesia, creating culturally relevant, platform-native storytelling that feels authentic to local audiences while remaining consistent with Spotify’s brand.
  
  
• Lead content marketing initiatives tied to artist and podcast releases, live events, editorial moments, and on-platform campaigns, including video content from ideation through distribution.
  
  
• Spot cultural trends, fandom signals, emerging formats, and conversations early, translating them into relevant content opportunities for Spotify.
  
  
• Brief and collaborate with agencies and internal cross-functional teams to develop and produce content across social and other relevant media channels.
  
  
• Build and maintain relationships with artists, labels, podcast and video creators, agencies, and internal partners, identifying opportunities for content and co-creation while managing expectations and keeping projects moving.
  
  
• Navigate a high-volume stakeholder environment across Marketing, Creative, Editorial, artist and label partnerships, and global teams while maintaining alignment and delivering at pace.
  
  
• Use data and performance insights to evaluate content, optimize approaches, and clearly communicate learnings and recommendations to internal partners.
  
  
• Share learnings and best practices with regional and global teams, contributing to how Spotify approaches content and social marketing across markets.

Who You Are

• You have 7+ years of experience in content marketing, including social media, with experience spanning strategy and creative work in Indonesia.
  
  
• You have a strong understanding of Indonesia’s digital and social landscape, fandom behavior, cultural conversations, and the ways audiences engage across different platforms.
  
  
• You have experience working with creators, agencies, and cross-functional teams to deliver impactful social and content campaigns.
  
  
• You’re confident planning and developing social media and content marketing strategies that can extend across other relevant media channels.
  
  
• You have strong creative instincts and are deeply connected to internet culture, music, podcasts, and fandoms, with an eye for emerging trends, formats, and conversations.
  
  
• You’re comfortable using data and insights to inform creative decisions, measure performance, and optimize campaigns.
  
  
• You’re skilled at managing multiple stakeholders across internal teams, external partners, agencies, and creator ecosystems.
  
  
• You’re organized and comfortable managing multiple projects and priorities in a fast-moving environment.
  
  
• You have strong communication skills in Bahasa Indonesia and English. You’re familiar with Spotify as a product and understand how audiences use and engage with the platform.
  
  
• Experience across broader marketing and media channels, including creator and influencer marketing, will help you thrive in this role.