Global Performance Marketing Manager
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We’re the Freemium business unit, a truly cross-functional team passionate about finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design and engineering expertise to grow Spotify’s monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation and business growth at Spotify to the next level.
Location
New York
Job type
Permanent
Our Global Performance Marketing team is looking for a Manager who can lead the overarching performance strategy to acquire new users. The ideal person for this role has a strong background in paid media acquisition tactics, can be the lead day-to-day subject matter expert across multiple channels, is deeply familiar with digital marketing measurement and technology, and is excited to work with multiple collaborators and cross-functional partners.
What you'll do
- Build and manage a team to execute strategies across channels [paid search, social, and display] for scaling and optimizing marketing campaigns for a diverse range of initiatives including, but not limited to, subscriptions and user sign-ups
- Drive media agency relationship and daily execution of acquisition campaigns
- Develop business plans and forecasts, ensuring proper pacing against said plans and volumes
- Conceptualize and implement optimization strategies to meet and exceed volume goals
- Build relationships with local business stakeholders to understand their challenges and develop performance marketing learning agendas to support overcoming them
- Stay abreast of the AdTech industry trends and best practices in performance marketing specific to privacy related changes (i.e. iOS14, ITP/ETP, CCPA, GDPR, etc.)
- Manage an intricate experimentation roadmap including A/B creative tests, incrementality tests, and spend scaling tests
- Educate global and local teams on capabilities and advancements, specifically as it pertains to new channels and landscape nuance
Who you are
- You have a bachelor’s degree in a related field
- 6+ years of experience handling large scale and/or global acquisition campaigns delivering on ambitious goals
- Deep familiarity with CPA, CPC, CPM, ARPU and LTV
- Knowledge of DSP platforms (TTD, DV360, APN/Xandr, MM) and MMP partners (Adjust, Branch, etc.)
- Direct experience with audience and analytics platforms such as Google Analytics, DCM, DoubleClick Search, LiveRamp and mParticle
- Data-focused with proficiency in Excel and data visualization (Pivot tables, graphs, formulas, etc)
- In depth knowledge of tracking systems and data visibility, and comfort working with agency ad operations teams to ensure accurate implementation, QA, and troubleshooting of ad tags and floodlights
- Experience working on a global team, collaborating across multiple geographies, and familiarity with international data providers and inventory sources
- Ability to set goals and complete under tight deadlines
- A strong work ethic and desire to always improve
- An open mind and a willingness to get into the details
- You are a self-motivator and are able to work independently
- Experience in/around a startup or mobile culture is a plus - you are agile and able to adapt quickly, operating in a high growth mobile-first business
Where you'll be
- We are a distributed workforce enabling our band members to find a work mode that is best for them!
- Where in the world? For this role, it can be within the Americas region in which we have a work location.
- Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about about our Work From Anywhere options here.
- Working hours? We operate within the EST/EDT time zone for collaboration
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Our global benefits
Extensive learning opportunities, through our dedicated team, GreenHouse.
Flexible share incentives letting you choose how you share in our success.
Global parental leave, six months off - fully paid - for all new parents.
All The Feels, our employee assistance program and self-care hub.
Flexible public holidays, swap days off according to your values and beliefs.
Spotify On Tour, join your colleagues on trips to industry festivals and events.
Learn about life at Spotify
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 381 million users.
Global COVID and Vaccination Disclosure
Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
This role is not eligible for hire in Colorado, USA.